So what do I mean by captivating downloads? In it’s basic form, in exchange for someones email address, you offer to send the subscriber some useful content. Here are some options that make opting in feel worth while to your potential customers. There are five different approaches that you can follow to create captivated customers.
The Resource Approach
Instead of giving your prospects just one useful resource, why not point them to a whole collection of good stuff? Create a simple PDF of your favourite tools for accomplishing a specific goal relevant to your products or services, then use it as a lead magnet.
The Subscription Approach
Want someone to subscribe to your newsletter? Thats easy, offering them instant reward by including a giveaway such as an e-book or another free bonus when they sign up.So what do I mean by captivating downloads? In its basic form, in exchange for someones email address, you offer to send the subscriber some useful content. Click To Tweet
The Launch Approach
About to unveil something big and hope you’ll have an audience waiting? Try offering a free first look to people who join your launch-notifications list— maybe a video overview, a course or even a membership page.
The “Taste Test” Approach
Coffee shop samples, in which coffee goers are given a taste of something (like a slice from a muffin or the classic brownie) to inspire them to buy the whole product. In the digital world, this can include: first chapter of an e-book; mini consultation; or free limited-functionality app could serve as your first taste test.
The Conference Approach
Attending an industry conference or big event that your audience might be interested in, but can’t attend themselves. Take detailed notes and create a document sharing what you’ve learned. Then, build a simple landing page to make it available for download and post a link in any industry groups or forums you’re a part of.
Once you’ve found a couple of good ideas to start with, you’ll want to build them into your overall marketing strategy so they keep generating leads for you over time. If you need help with your content marketing, please contact us, we would more than happy to help you generate more potential customers.
Are you having similar success with your content? Or are you subscribed to a blog you would like share below in the comments?