YouTube campaigns to market your mobile game

Currently, there are over 1 billion users on YouTube. Thats over 6 billion videos watched each month and the total number of hours watched is growing 50% year over year. As the platform grows it will become a medium that offers so much more: from entertainment to information and its not solely limited to product brands. There is a growing number of mobile games moving in this direction. Here are 3 reasons why you should use the platform to market your game.

1. YouTube is the second largest search engine

The platform is the second most used search engine worldwide after google and allows the viewer to search for information and consume it in an entertaining manner. According to YouTube’s rankings, the most popular categories are music, games and comedy channels.

2. Half of YouTube views come via mobile

The latest statistics show that  50% of all viewed content is viewed via a mobile device. It could soon become the leading platform for video advertising. YouTube has the ability to be both a source of information and entertainment. As the rise in video mobile consumption grows it will prove to be an asset for mobile game developers.  YouTube will help to not only boost discoverability outside of the app store but also to market and brand your game.

3. YouTube is the third biggest social network

The community is built through engagement in the form of subscriber comments, likes, shares and ratings. Weekly there are over 100 million people taking part in a social action on the channel. This means that over half of all videos have received a comment or a rating. Sharing on the platform is also growing across all other social networks, on Twitter over 700 YouTube videos are shared per minute. Providing once more why you should think about creating a YouTube campaign to market your mobile game to improve those installs your game deserves.

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